Hello friends! For all the digital marketing experts out there, I have a very interesting job opportunity for you today. The well-known Fortis Hospital in Mulund, Mumbai, is looking for an Officer for their Digital Marketing team. This is a great chance to use your marketing skills to help one of India's top healthcare brands connect with people online.
About the Job: What Does a Hospital Digital Marketer Do?
Marketing for a hospital is very different and very important. You are not selling a product; you are building trust and sharing helpful health information with the community. As a Digital Marketing Officer, you will be the person who manages the hospital's online presence.
Your main job will be to use websites, social media, and online ads to tell people about the hospital's expert doctors, advanced treatments, and health services. It's a modern marketing role with a lot of responsibility.
Here is a simple breakdown of your work:
- Manage Social Media: You will handle the hospital's Facebook, Instagram, YouTube, and other social media accounts. This includes creating and posting content about health tips, doctor profiles, and patient success stories.
- Run Online Ads: You will create and manage paid ad campaigns on Google (SEM) and social media to promote the hospital's health check-up packages, specialty departments, and public health events.
- Website Management: You will help keep the hospital's website updated with the latest information, write blog posts, and work on SEO to make sure the hospital appears at the top of Google search results.
- Create Content: You will work with doctors and other teams to create simple and helpful content like videos, articles, and posters about different health topics.
- Track Performance: You will check the results of your marketing campaigns to see what is working and what is not, and then prepare reports for the management.
Who Can Apply for This Job? (Eligibility)
Fortis is looking for a creative and tech-savvy person with a passion for digital marketing. You are the right person for this job if you have:
- Education: A Graduate degree is required. A degree in Marketing, Mass Media (BMM), or a related field would be a big advantage.
- Experience: While not specified, an "Officer" level position usually requires 2 to 4 years of hands-on experience in digital marketing.
- Skills You Need:
- Good knowledge of all major social media platforms (Facebook, Instagram, YouTube, etc.).
- Experience with running Google Ads and Facebook Ads.
- Basic knowledge of SEO (Search Engine Optimization).
- Good writing skills in English.
Salary and Location Details
For a Digital Marketing Officer with 2-4 years of experience in Mumbai, the estimated salary can be in the range of ₹35,000 to ₹55,000 per month (approx. ₹4 Lakhs to ₹6.5 Lakhs per year).
The job is located at Fortis Hospital, on the Mulund-Goregaon Link Road in Mulund West, Mumbai. This is a large, well-known hospital in the central suburbs of Mumbai.
About the Employer: Fortis Healthcare
Fortis Healthcare is one of the largest and most trusted hospital chains in India. Fortis Hospital in Mulund is especially famous for its heart and organ transplant programs and is considered one of the best hospitals in Mumbai. A career at Fortis means you are part of a leading and respected healthcare brand.
Frequently Asked Questions (FAQ)
What does a digital marketer do in a hospital?
A hospital digital marketer's job is to build the hospital's reputation and connect with patients online. They do this by sharing useful health information, promoting the hospital's expert doctors and advanced services, and managing the hospital's website and social media channels.
Is this a sales job with targets?
No, this is a marketing job, not a direct sales job. Your performance will be measured by things like website traffic, social media engagement, and the number of inquiries or appointments generated through your online campaigns, not by sales targets.
Do I need to have a medical or healthcare background for this job?
No, a medical background is not required. You need to be an expert in digital marketing. However, you must have a strong interest in learning about healthcare topics so you can create accurate and helpful content for patients.
What is the career growth for a Digital Marketing Officer in a hospital?
A successful Officer can grow to become a Senior Officer, an Assistant Manager, and eventually the Digital Marketing Manager, leading the entire online strategy for the hospital or even a group of hospitals.
What is SEO and SEM?
SEO (Search Engine Optimization) is the process of improving your website so that it appears higher in Google search results for free. SEM (Search Engine Marketing) is when you pay Google to show your ads at the top of the search results.
What is the Fortis Hospital Mulund contact number?
The main contact number for Fortis Hospital in Mulund is generally listed as 022 6884 6143. For job-related questions, it is always best to apply through the official careers link first, as the main number is for patient inquiries.
What is the full address of Fortis Hospital Mulund?
The full address is: Mulund - Goregaon Link Road, Nahur West, Industrial Area, Bhandup West, Mumbai, Maharashtra 400078.
📄 Official Notification / Apply Link: https://fa-ermg-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/8855